NCA Moves to Suspend Multichoice Ghana's License Over Subscription Pricing Dispute
Accra, Ghana – 7 August, 2025 - The National Communications Authority (NCA) has notified Multichoice Ghana Limited, the operator of DStv, of its intention to suspend the company's authorization to operate its Subscription Management Service for Satellite Television Broadcasting.
This decision follows a directive from the Minister for Communications, Digital Technology and Innovation, Samuel Nartey George, who has accused Multichoice Ghana of imposing unfair and exorbitant subscription fees on Ghanaians.
The standoff between Multichoice Ghana and the Minister began when the company increased its subscription fees by 15% in April 2025, despite the Ghanaian cedi appreciating by over 40% against the US dollar in 2025.
The Minister described the pricing model as "exploitative and insensitive to the country's economic conditions," noting that Ghanaian subscribers pay $83 for the premium package, while Nigerian customers pay only $29 for the same service.
The NCA's decision to suspend Multichoice Ghana's authorization is based on Section 13 of the Electronic Communications Act, 2008 (Act 775), which empowers the authority to act against licensees deemed to be operating in a manner inimical to the public interest. Multichoice Ghana has been given 30 days to respond to the notice, submit a written statement of objections, or take remedial action to prevent the suspension.
In a statement issued on August 3, 2025, Multichoice Ghana described the Minister's directive as "regrettable," arguing that further reductions in subscription fees were not feasible under current market conditions. However, the Minister rejected the company's explanation, insisting that the pricing model must reflect the economic hardships faced by average Ghanaian consumers.
The suspension of Multichoice Ghana's authorization could disrupt access to popular satellite TV services for thousands of subscribers across the country.
The NCA has meanwhile assured the public that its decision is guided by a commitment to uphold public interest and prevent exploitative pricing practices in the broadcasting sector.
As the situation unfolds, stakeholders and subscribers await further developments. The Minority in Parliament has urged a diplomatic approach, encouraging engagement between the Ministry, Multichoice Ghana, and the NCA. However, the Minister remains resolute in his stance, insisting that regulatory enforcement will proceed.
Source – Lead News Online/Jeff Ago
