MultiChoice Ghana Denies Agreement on DStv Price Cuts Amid Government Pressure
Accra,Ghana – September 6,2025 - MultiChoice Ghana has firmly denied reports that it agreed to reduce DStv subscription prices, despite ongoing negotiations with the government. The company clarified its position in a statement issued on September 5, 2025, emphasizing that while it is committed to finding an amicable solution, no agreement has been reached on price reductions.
The standoff between MultiChoice Ghana and the government began when Minister for Communications, Digital Technology, and Innovation Samuel Nartey George demanded a 30% price cut, citing the recent appreciation of the Ghanaian cedi.
The minister threatened to suspend MultiChoice's broadcasting license if the demand wasn't met by September 6, 2025. According to the government, the current pricing structure is unsustainable for average Ghanaian households, with the premium DStv bouquet costing the equivalent of $83, significantly higher than the $29 charged in Nigeria for identical content.
MultiChoice Ghana has consistently argued that the proposed price cut is not feasible, given the current economic climate and competitive media environment. The company emphasized its commitment to engaging with stakeholders to find a mutually beneficial solution but stressed that any outcome must not undermine the viability of the DStv service in Ghana. "We will fully participate in the established Working Committee. However, we wish to clarify that MultiChoice Group has not agreed to a price reduction," the company stated.
The government has been pushing for greater transparency in how DStv prices are set, fining MultiChoice for failing to provide a breakdown of its charges. The sector minister ,Sam George has maintained that promotional deals aren't enough and that consumers want a permanent reduction in prices. He has also accused MultiChoice Ghana of dodging the 30% price cut demand, claiming the company had requested a 30-day window to discuss potential reductions, which he deemed unnecessary.
The dispute has sparked public debate, with some praising the government's stance and others calling it short-sighted.
Source – Lead News Online/Leticia Okpoti
