Fidelity Bank launches 'Ɛbɛ fa,' campaign to celebrate customers

Accra, Ghana - Fidelity Bank, Ghana's largest privately-owned indigenous bank, unveiled its latest campaign, "Ɛbɛ fa" (meaning "It will happen" or "It will come to pass" in Twi), celebrating customers' unwavering spirit and visionary aspirations.

This initiative reaffirms Fidelity Bank's commitment to supporting customers throughout their life's journey, helping them realize their dreams.

The campaign emphasizes that every day presents new opportunities for success, with the right mindset and partner.

According to Esi Edziiba Mills-Robertson, Director of Marketing at Fidelity Bank, “This campaign is a testament to our faith in the dreams and goals of our customers. We believe that every moment is an opportunity to unfold a larger story with boundless potential.”

Key highlights:

- Real-life customer success stories shared across media platforms
- Social media conversation using #ThisIsJustAChapter #BelieveWithUs #Ɛbɛfa
- Community engagements: Random Acts of Kindness, Inspirational Talks
- Empowering Ghanaians through innovative financial solutions and financial inclusion
- GreenTech Innovation Challenge (GTIC) 2024: GHS 1,200,000 grant funding for agricultural innovation

Fidelity Bank champions the can-do spirit of Ghanaians, fueling creativity and supporting innovation.

Source: Lead News Online